AI SEO guides: crawlability, structured data, content clarity, and AI search readiness.
One guide per audit category, written in plain language for website owners. Read them in any order — every page links back to the specific checks we run when we audit a site.
All eight guides
Crawlability & indexability
robots.txt, sitemap, canonicals, noindex, and AI crawler access.
Read guideTechnical SEO
Status codes, redirects, broken links, page weight, core signals.
Read guideMetadata quality
Titles, descriptions, Open Graph, headings on every key page.
Read guideContent clarity
Does your homepage state who, what, and what outcome — clearly?
Read guideAI readability
How well AI systems extract and answer questions from your pages.
Read guideEntity signals
Brand, location, category and other entity cues AI relies on.
Read guideStructured data
JSON-LD for Organization, Product, FAQ, Article, LocalBusiness.
Read guideInternal linking
Whether your most important pages are surfaced and discoverable.
Read guideEach guide answers the same five questions.
We wrote these for website owners, not just SEO specialists. Read one when a check on your audit report mentions it, or read all eight to understand the full picture.
Why it matters
What this lens actually decides about your search and AI visibility.
What we check
The specific signals we look at on every audit, in order.
Common issues
The failure patterns we find on real sites, ranked by impact.
How to fix
An ordered action plan you can apply this week, without an agency.
The AI angle
How this lens specifically affects citations in ChatGPT, Claude, Perplexity, and Google's AI surfaces.
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